Product Policy: Concepts, Methods, And Strategy Yoram J. Wind

ISBN: 9780201083439

Published: January 1st 1982

Hardcover

666 pages


Description

Product Policy: Concepts, Methods, And Strategy  by  Yoram J. Wind

Product Policy: Concepts, Methods, And Strategy by Yoram J. Wind
January 1st 1982 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 666 pages | ISBN: 9780201083439 | 6.53 Mb

Although designed as a textbook for MBA courses in product policy and as a reference book for practicing managers, the book offers a point of view which moves it away from an encyclopedia textbook toward a more personal manuscript.



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